Here’s some good news for anyone sick of being force-fed a relentless diet of pernicious environmentalist hogwash:
Last week, The New York Times noted that the advertising industry is pulling back from green-themed marketing, having “grasped the public’s growing skepticism over ads with environmental messages.
And advertisers’ concerns are buttressed by the recent sales figures for magazines that have published a “Green Issue” this year. Time‘s Earth Day issue was the newsweekly’s third-lowest-selling issue of 2008 so far, according to ABC Rapid Report. A typical issue of Time sells 93,000 or so copies on the newsstand; the April 28 installment, which substituted green for red in the magazine’s trademarked cover design, sold only 72,000. (As usual, The Onion nailed it.)
Elle‘s May issue sold a mere 275,000 copies, versus the title’s year-to-date average of 328,500. The last issue of Elle to sell that badly was in May 2008 — another green issue, probably not coincidentally.
Discover also published a green issue this year, and also took a hit for it, selling 86,000 newsstand copies, compared to an average of 117,000 in the first half of 2007.
Look for politicians to figure out sometime around 2012 that everyone stopped listening to bogus global warming sermons in 2008.
Cross-posted at Moonbattery.