Poor Shell. They came up with what probably seemed to be a great idea.
Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication.
In June, thousands of you demonstrated this by explaining, online, how Arctic energy production will transform the world and possibly provide affordable fuel for several years.
Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That’s why we’re launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide. With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.
So take a moment to add your own slogan to our beautiful new collection of images. The next place you see it might be your own rearview mirror.
Because tomorrow is yesterday, accelerated.
Unfortunately, it apparently didn’t occur to Shell that a “make your own ad” campaign done by an oil company that featured landscapes and animals from the Arctic would draw every last luddite and enviro-tard from across the net to its website where apparently, nobody is screening the ads. Most of the lefty ads are pretty trite, but a few of them were funny.
The best of the bunch are right here.
Here’s my entry. Why don’t you head over and vote it up? It would be great to get it on the front page just to annoy the dirt hippies.
Hat tip to my buddy Rachel Marsden for pointing out Shell’s contest.
Update: Actually, this is a hoax. It didn’t occur to me to check into it more deeply because pretending to be Shell is illegal and they could and probably should be sued. If Shell is going to stand by and let this group pretend to be them on the web, then they deserve the bad publicity they get out of it.