As part of a never-ending series, I like to do short reviews of the books I read. Here are the latest 10 books I’ve read with the previous 170 that I’ve perused linked at the end of the post.
PS: If you’re wondering why there are very few low rated books on this list, it’s because I have a low tolerance for boredom and tend to just stop reading tomes that don’t hold my interest. Sometimes I go back to them and sometimes I don’t.
PS #2: Some of these books were sent to me by publishers, gratis, because they were hoping I’d do reviews. I’m including that because I believe I now have to, legally, although I think that’s silly.
Currently Reading: James Davison Hunter: The Death of Character: On the Moral Education of America’s Children
10) Al Ries and Laura Ries: The 22 Immutable Laws of Branding (A: Not as good #8 on the list, but not still the 2nd best book on Marketing that I’ve ever read)
9) Eric Hoffer: The Ordeal of Change: (B+: Another short, outstanding book by Hoffer. If you want to understand mass movements, nobody explains them better than Hoffer)
8) Al Ries and Jack Trout: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!: (A+: The best book on marketing that I’ve read. Period. Anybody who wants to do effective marketing should read this.)
7) Viktor Frankl: Man’s Search for Meaning: (A: Frankl explains the details of life in a Nazi Concentration Camp and how it impacts man’s search for the meaning of life. I wouldn’t hesitate to recommend this book to anybody)
6) Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, & Al Switzler (A: Influencer: The Power to Change Anything:: (B: They examine how change works in the real world and apply the lessons from people and organizations that have been successful.)
5) C.S. Lewis: Miracles: (B: A short book by Lewis pondering his agony after his wife passed. It’s a very sad, very moving book and as always with Lewis, you can’t help but learn something.)
4) Matt Ridley: The Red Queen: Sex and the Evolution of Human Nature: (B: I don’t believe in macroevolution, but I do believe in microevolution and I think Ridley has a good take on it. )
3) Jay Levinson: Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business: (B-: I did learn some things from this book, but it’s surprisingly conventional for a book at that’s supposed to be about guerrilla marketing.)
2) Laura Ingraham: The Obama Diaries: (B-: Making up imaginary diaries for the Obama family was grating and it detracted from what Ingraham was saying.)
1) Milton Friedman: Money Mischief: Episodes in Monetary History: (B-: You can learn a lot about monetary policy from this book, but it’s very, very dry.)
To see the previous 170 books I’ve read, click here.