- So in the latest Israel technology app, there’s an Internet app “for those who won’t get off their asses.” Good new idea at Kfar Kedem – donkey-mounted Wi-Fi. It’s intended for tourists to upload photos and emails about their trip in real time while they ride a donkey.
- www.sizedoesntmatter.com is a great new website “aimed at highlighting the multitude of Israel’s accomplishments and contributions in a new, fun and attractive way.” This PR firm CEO says it’s well done and it’s a cool, cutting-edge positive tool.
- And speaking of communications and technology, what could be better than working for Google Israel? – Here’s a Google Israel communications job: http://www.linkedin.com/jobs?
- A Ze’ev Jabotinsky about the importance of Public Relations: “The work of the publicist is a legacy from the Prophets of Israel…Our passion is to speak, to proclaim—“Shouting” is what the same audience calls it, ‘we have no need for words, give us actions.’ One thing that audience forgets is that speech is also an action – Perhaps the most authentic of all other actions. Cities have been destroyed, and more will fall, but what was shouted in the wilderness thousands of years ago is alive and still relevant. The world was created by the Word. The world will be mended by the Article.”
“Nobody does Israel any service by proclaiming its ‘right to exist. Israel’s right to exist, like that of the United States, Saudi Arabia and 152 other states, is axiomatic and unreserved. Israel’s legitimacy is not suspended in midair awaiting acknowledgement….There is certainly no other state, big or small, young or old, that would consider mere recognition of its ‘right to exist’ a favor, or a negotiable concession.” Abba Eban, 1981.
Ronn Torossian is CEO of 5WPR, and author of “For Immediate Release.”