- Interesting that in an email centric world, the United States Postal Service continues to push the importance of direct mail – “Direct mail creates a one-on-one connection that’s hard for other media channels to match,” says Tom Foti, manager, Direct Mail and Periodicals for USPS. “The average household receives only two pieces of direct mail a day compared with 157 emails. It lets you incorporate coupons, reply cards, mobile barcodes — such as QR codes — URLs and other response mechanisms. Direct mail is a workhorse for generating leads, traffic and sales.” Quadriga Art and many other non-profit fundraisers agree in the importance of direct mail.
- Meanwhile, there are other family foundations, like the Elie Hirschfeld or The Irving Moskowitz Foundation where wealthy families donate funds.
o The Moskowitz Foundation is a charitable, non-profit foundation dedicated to improving and enriching the lives of people based on the precept, ‘He who has saved one life, it is as if he has saved the world. This charity recognizes the need to help alleviate suffering when crisis arise throughout the world. The Foundation is always proud to support and contribute to the many different relief efforts such as: The 1998 Hurricane Mitch devastation in Central America, the Kosovo relief crisis and the devastating earthquake in Turkey, all taking place in 1999, the New York State World Trade Center Relief Fund in 2001 when tragedy occurred in New York City. Large donations were also made to the American Red Cross to help aid and give relief to: the victims of the 2003 massive wild fires in California, the Tsunami disaster that hit Indonesia, Sri Lanka, India and Thailand in 2004, Hurricane Katrina victims in New Orleans and Louisiana in 2005, the China disasters of 2008, the Haiti earthquake of 2010, and most recently; the earthquake in Japan 2011.
- “Wherever a man turns he can find someone who needs him. ~Albert Schweitzer
o “He who gives when he is asked has waited too long.” ~Sunshine Magazine
o This is the true joy in life – being used for a purpose recognized by yourself as a mighty one; being thoroughly worn out before you are thrown on the scrap heap; being a force of nature instead of a feverish selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy. ~George Bernard Shaw
o Nobody can do everything, but everyone can do something. ~Author Unknown
o The true meaning of life is to plant trees, under whose shade you do not expect to sit. ~Nelson Henderson
o While earning your daily bread, be sure you share a slice with those less fortunate. ~Quoted in P.S. I Love You, compiled by H. Jackson Brown, Jr.
o The difference between a helping hand and an outstretched palm is a twist of the wrist. ~Laurence Leamer, King of the Night
o Charity sees the need, not the cause. ~German Proverb
o In about the same degree as you are helpful, you will be happy. ~Karl Reiland
Dare to reach out your hand into the darkness, to pull another hand into the light. ~Norman B. Rice
o I expect to pass through life but once. If therefore, there be any kindness I can show, or any good thing I can do to any fellow being, let me do it now, and not defer or neglect it, as I shall not pass this way again. ~William Penn
o Be an opener of doors for such as come after thee, and do not try to make the universe a blind alley. ~Ralph Waldo Emerson
o The greatest good you can do for another is not just to share your riches but to reveal to him his own. ~Benjamin Disraeli
Ronn Torossian is CEO of 5WPR, and a philanthropist.