Owning a PR agency, I am well aware of the impact that media has on public opinion. Too often liberal media is biased against Israel.
In the United Kingdom, a non-governmental organization the Press Complaints Commission (PCC) can force media organizations to run corrections. They “administer the system of self-regulation for the press. It does so primarily by dealing with complaints, framed within the terms of the Editors’ Code of Practice, about the editorial content of newspapers and magazines (and their websites, including editorial audio-visual material) and the conduct of journalists.”
Recently in a ground breaking decision the PCC ruled that The Guardian, was “wrong to refer to Tel Aviv as Israel’s capital.” The ruling stated that “the unequivocal statement that Tel Aviv is the capital of Israel had the potential to mislead readers and raised a breach of… the Editors’ Code of Practice.” According to the PCC media “must take care not to publish inaccurate, misleading or distorted information.”
As Jerusalem is the capital of Israel, it must now be called as such by UK papers. In 1949, then Prime Minister Ben-Gurion declared Jerusalem to be Israel’s “eternal capital”, and the city that King David designated as the capital of Israel and the Jewish people is the Jewish capital for more than three thousand years. Jerusalem is the capital of Israel.
Zionist leader Ze’ev Jabotinsky said: “Who were the first to teach us to always interfere in matters that are not ours, to judge people and nations, even though we were never chosen for the position of judge? The work of the publicist is a legacy from the Prophets of Israel…Our passion is to speak, to proclaim—“Shouting” is what the same audience calls it, ‘we have no need for words, give us actions.’ One thing that audience forgets is that speech is also an action – Perhaps the most authentic of all other actions. Cities have been destroyed, and more will fall, but what was shouted in the wilderness thousands of years ago is alive and still relevant. The world was created by the Word. The world will be mended by the Article.”
UK readers won’t be misled about the capital of Israel, Jerusalem.
Ronn Torossian is the CEO of 5WPR, a Top 25 US PR Agency. He is also a philanthropist who serves on numerous non profit boards.