Written By : Ronn Torossian
August 11, 2012

Staying fit is a constant challenge for anyone who is busy – I find for myself working out regularly and sweating makes all aspects of life better.  Simply releases pressure, allows the body to function better (hence the mind also should).

Had a meeting today with Elie Hirschfeld – he is a 62 year old real estate developer – who is , participating in this weekend’s Ironman U.S. Championship.  Its 140.6 miles – consisting of a 2.4-mile swim; a 112-mile bike ride – and then a full marathon.  I really left the meeting in awe as he detailed for me his workout routine and sheer determination.  Some tips he left me with I am still thinking about hours later:

• Stay focused – It has to be a regular routine and not something that comes and goes
• Be Diverse in the exercise – he spoke of needing to switch things up both for training purposes and to work different body parts
• Don’t Get Hurt:  Know your body, and understand when to ice and when to heat.  Stretch and massage.
• Be Goal Oriented – Having a focus and a goal means you push yourself more
• Be proud and enjoy – it’s all part of life’s ventures.  Have fun and enjoy along the way.

Elie Hirschfeld has completed more than 75 triathlons’ – and told me he wanted to retire after he completed the Israman Ironman Triathlon – but with this competition in NYC he had to “unretire”.  The man is committed to so much – even today he was hard at work in his 5^th Avenue Real estate office – and from his real estate to a slew of charities simply left me so inspired had to document it.

Now go and just do it and don’t think about it. Do it.  (And Elie Hirschfeld – Thanks for the inspiration).

Ronn Torossian is CEO of 5WPR, a leading PR firm.

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